PARFI
FARAJI

Graphic Designer · Visual Artist · Creative Director

"Creating worlds that didn't exist before."

Graphic Design Visual Artist Photography Visual Storytelling Generative Art Brand Consistency AI Artist Artistic Prompt Engineer

Chapter One

The Story Behind the Work

Every creative has a beginning. This is mine.

Parfi Faraji

I am a graphic designer, visual artist, and creative director. I blend photography, design, and AI-powered tools to build images that feel alive.

I grew up in Iran, living through years of limitations on what I could create, what I could dream, and who I was allowed to be. My journey was long, hard, and full of rejection, but none of it stopped me. Every barrier I crossed made me stronger, more driven, and more deeply committed to growth.

For me, that is not ambition. It is simply who I am.

Chapter Two

Where It All Started

In 2019, a friend asked me to design social media content for her clothing brand. It was my first real project, and it taught me how to think about brand consistency, color, and visual identity. The brand is gone now, but the spark it lit in me never went out.

Graphic Design / 2019

Cherry Berry Clothing Shop

Social media content and logo design for an Instagram-based clothing brand. My earliest project, where I learned to build visual consistency across a full brand identity.

Chapter Three

Designing at a Professional Level

Along the way, I had the opportunity to work with Brother Canada, a major international brand. Designing for corporate events, internal campaigns, and holiday celebrations taught me how to adapt my voice to different audiences while staying within brand guidelines. These are some samples from that experience, shared within the company's sharing policy.

Corporate Design

Brother Canada

Event invitations, holiday campaigns, and internal communications designed for a major international brand. Each piece required a different tone, from elegant galas to festive family celebrations to corporate programs.

Graphic Design / Montréal

Event Posters and Flyers

Promotional designs for local Montréal events and venues. From intimate jazz nights to loud Latin beats to glitchy noise shows, each poster captures the spirit of its event through typography, color, and texture.

Chapter Four

When Craft Meets Technology

Before I ever worked in digital design, I was a florist. I personally designed and crafted every bridal bouquet you see here, choosing each flower, shaping each arrangement to match the mood and story of someone's most important day. When I looked back at the photos later, I realized they never did my work justice. So I used AI tools to replace only the backgrounds, giving my floral designs the presentation they deserved. Every petal, every stem, every composition is my own work.

Floral Design + Background Enhancement

Bridal Bouquets

I personally designed, selected, and arranged every bouquet shown here. The photo backgrounds were digitally enhanced to create a polished, professional presentation that matches the beauty of the original floral work.

Chapter Five

Building Brands from Scratch

This is where everything comes together. I think like a creative director. I invent brands, build their visual identities, and produce full campaigns using generative design tools. Every detail, from the product name to the lighting to the styling, is deliberate.

Product Campaign / Creative Direction

Sauvé Botanicals

I created Sauvé Botanicals as a concept project to demonstrate my approach to luxury beauty marketing. I built the entire visual identity from scratch, starting with the brand name, the product concept, and the art direction. From there I directed and generated a full series of campaign images using AI and generative design tools. Every image was refined to feel cohesive, elevated, and campaign ready.

Product Photography / Concept Design

Conceptual Campaigns

A collection of product visuals and advertising concepts I created across multiple industries. From luxury perfume to artisan pâtisserie to jewelry, these images were designed and generated using creative tools, crafted to feel campaign-ready for any brand.

Chapter Six

Worlds That Didn't Exist Before

AI and generative design are among my most powerful creative tools. Over the years, I have explored dozens of visual styles as an artist, from claymation to watercolor, from gothic fantasy to children's illustration. Each image starts with a vision in my mind and ends with a world that did not exist until I made it.

Character Design

Original Characters

A collection of original characters created across different visual styles, from claymation and felt textures to hand-drawn illustration and digital painting. Each character lives in its own world with its own mood and story.

Multi-Style Visual Exploration

A Visual Language for Every Mood

Claymation, woodcut, children's illustration, gothic fantasy, vintage naturalism, flat graphic design, cinematic scenes, and fine art. These images show that I don't just generate pictures. I direct every visual like an artist who understands texture, composition, mood, and storytelling across any style.

Cinematic World Building

A Story Told in Stop-Motion

An original cinematic world I designed and created, set in a historical period with handcrafted puppet-style characters. This series goes beyond single images. It builds characters, scenes, and an entire narrative world through creative direction, AI, and generative tools.

Dark Fantasy / Personal Art

Music-Inspired Visions

Dark fantasy, mythology, and emotionally charged visual storytelling. These pieces were created as personal artistic expression, inspired by music. They show a deeper, more personal side of my creative vision and the ability to translate emotion and sound into powerful visual narratives.

Chapter Seven

Through the Lens

My visual instincts were trained long before any digital tools. They come from years of seeing the world through a camera lens, from the streets of Istanbul to the alleys of Montréal. I shoot both digital and analogue film, and I carry a camera wherever I go. These photos are the foundation of everything I create.

Digital Photography

Street, Travel, and Architecture

A trained eye for composition, light, texture, and storytelling. Shot across multiple countries and cities, capturing urban life, architecture, and unexpected moments.

Analogue / Film Photography

Shot on Film

Captured on a vintage film camera. The grain, the warm tones, the soft imperfections. Each frame feels like a memory caught on purpose, from wildlife encounters to city streets to quiet human moments.

Chapter Eight

Where Everything Connects

Collage is where all my creative instincts come together. The same eye that designs corporate campaigns and creates digital art also cuts paper, paints, and builds worlds by hand. Persian carpet patterns meet surrealist eyes. Classical paintings meet digital layers. Some are made on a screen, some are made in a sketchbook with glue and scissors. All of them are mine.

Collage Art / Digital + Handmade

Collage Art

Surrealist compositions layered with cultural imagery, Persian patterns, botanical prints, and classical art. Created both digitally and physically by hand in sketchbooks. This is where Parfi's creative instincts live in their most raw and personal form.

The Next Chapter

Let's Create Together

If my work speaks to you, I would love to hear from you. Whether it is a job opportunity, a collaboration, or just a conversation about creativity, I am always open.

Email parfi.faraji@gmail.com

Phone (514) 607-3251

Location 1090 Rue de Bleury, Montréal, QC

PARFIFARAJI